Digital Content & Merchandising Executive (Maternity cover)

Location: Barcelona (Spain)
Contract: Temporary
Working day: Full time
Sector: Fashion and apparel
Vacancies: 1
Discipline: Marketing

Pronovias

Headquartered in Barcelona and founded in 1964, Pronovias Group is the first global bridal group shaping the future of our industry for every bride.

Our team, with around 1.000 employees, is united by a shared passion and motivation to make each woman truly happy.

We are a group of pioneering bridal brands, each known for the creativity of our innovation: Pronovias, Vera Wang Bride, St Patrick, White One, Nicole and Ladybird.

The Group’s bridal and eveningwear dresses are sold in more than 105 countries through a network of 100 stores and more than 4,000 points of sale.

You are invited to experience for yourself the magic of bridal!

Job description

Pronovias Group has been dressing dreams for more than 50 years, and is now

looking for a Digital Content & Merchandising Executive for our team.

Main objectives:

Ownership on the following Pronovias Group Brands Web Content & Performance: Pronovias (Bridal) & St. Patrick
Merchandising: Be responsible for the global digital merchandising calendar of above brands
Online Product activation on the Websites (Product Handling, eMerchandising)
360 Content Coordination of the Content Calendar
Web activation: take over full ownership of above brands Web presence & Performance
Content & Web performance: full ownership of web performance

Major areas of accountability:

1 – Brand content & Digital

Work with Brand team to understand key messages and adapt them for digital
Coordinate the 360 digital content activation
Design along with UX & Front End Developer landing pages on the website to maximize potential of content for Digital
Create a Roadmap for A/B Testing
Develop ideas of new digital content to improve organic traffic performance and SEO positioning

2 – Merchandising

Prepare & Communicate global weekly merchandising calendar summarizing marketing actions across all channels
Decide on monthly merchandising calendar for secondary markets
Ensure all channels are aligned with brand & communication objectives
Performance focused
eCommerce optimization

3 – Content performance

Prepare monthly reporting on performance of content looking at both content type (copy + creative) & position in website & targeting (if relevant)
Share once a month with content team performance and learnings
Analyse results & draw conclusions & suggest new ideas

4 – Web functionalities

Liaise with Digital Project Manager to improve web performance
Manage backlog of website evolutions for product line managed

Benchmark direct competition and retail segment once a month and prepare analysis summarizing key learnings and new content ideas
Benchmark tools that could be implemented on digital platforms to improve content performance

Requirements

Education Level:

Master degree with focus in Digital (if possible)

Languages:

Spanish (Fluent)
English (Fluent)
Any other languages can be useful

Computer skills:

Ability to use and understand a CMS – Magento (nice to have)
Ability to use web analytics tools

Personal skills:

Effective in navigating the internal organization to resolve issues and achieve objectives.
Organized, detail-oriented with excellent follow-through and follow-up abilities
Effective oral & written communication and presentation skills to persuade decision makers
Creative mind-set

Job closed

Location: Barcelona (Spain)
Contract: Temporary
Working day: Full time
Sector: Fashion and apparel
Vacancies: 1
Discipline: Marketing

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