Digital Insights & Analytics Manager

We at PRONOVIAS GROUP, Global leader in the Bridal industry with headquarters in Barcelona, are currently looking for a professional and talented Digital Insights & Analytics Manager to join our Marketing Team. PRONOVIAS GROUP seeks for people who are passionate about Fashion; love to be part of a growing and challenging international environment; inspiring and empowering people and are not afraid to make the difference.

Our mission is bringing HAPPINESS into the world by dressing with style our customers’ dreams, being the best partner to our clients, and building together an exciting place to work. 

YOUR MISSION:

The Digital Insights & Analytics Manager takes over full ownership of analyzing, reporting & insights communication of all our digital channels. With a focus on digital business data (appointments), WEB, CRM, Paid Media. Furthermore, you are responsible to drive 360 digital business insights for key stakeholders in a fast-paced company. You will also manage our digital analytics agency and will be the bridge to our BI team. This role reports directly to the Digital Marketing Director.

YOUR RESPONSIBILITIES:

DASHBOARDING & INSIGHTS MANAGEMENT

• Weekly Digital Business Dashboard for Management
• Digital Product Insights Reports for key Stakeholders
• Digital Business Insights ad-hoc requests
• Ownership of the Online Appointment funnel
• Assisting in the creation of marketing KPI definition & reporting
• Dashboard automation together with BI team

WEB ANALYTICS MANAGEMENT

• Manage GA360 accounts and standardization across brands
• Be daily on top of our main WEB business KPIs to ensure high CR
• Definition and implementation of automated Datastudios
• Ensure data quality in GA 360
• Assist Content & Product team on a/b testing
• Tracking implementation through Tag Management
• Liaising with developers for technical implementation
• Web DataLayer definition.
• Coordinate data QA and help with testing and troubleshooting

CRM – CUSTOMER JOURNEY

• Analysis of our database to understand & identify customer behavior & opportunities for improvement
• From Lead to Appointment, Churn, CLTV, etc analysis

DATA MANAGEMENT

• Be the POC for the marketing team to advise on data collection
• Coordinate with BI team to build a repository of Marketing data in Qliksense / PowerBI for reporting purposes, integrating data from different channels & departments: Google Analytics, SFMC, Salesforce, Sales Controlling & TPV. It is on you to transfer this data into insightful Reports/dashboards within Qliksense / PowerBi
• Define queries and technical processes for KPI extraction from BigQuery, GA360
• Ensure data quality

TECHNICAL REQUIREMENTS FOR DIGITAL DATA INFRASTRUCTURE

• Manage data capture implementation across in house and third-party analytics
• Translate business requirements into analytics technical requirements
• Work closely with IT team to implement analytics requirements for development sprints
• Follow data collection standardization and GDPR