Digital Content specialist (Maternity cover)

Location: Barcelona (Spain)
Contract: Substitution
Working day: Full time
Sector: Fashion and apparel
Vacancies: 1
Discipline: Marketing
Work modality: Hybrid

Pronovias Group

Headquartered in Barcelona and founded in 1964, Pronovias Group is the first global bridal group shaping the future of our industry for every bride.

Our team, with around 1.000 employees, is united by a shared passion and motivation to make each woman truly happy.

We are a group of pioneering bridal brands, each known for the creativity of our innovation: Pronovias, Vera Wang Bride, St Patrick, White One, Nicole and Ladybird.

The Group’s bridal and eveningwear dresses are sold in more than 105 countries through a network of 100 stores and more than 4,000 points of sale.

You are invited to experience for yourself the magic of bridal!

Job description

PRONOVIAS GROUP, a global leader in the bridal industry, is seeking a professional and talented Digital Content specialist (Maternity cover) to join our Barcelona headquarters.

We are looking for individuals who are passionate about fashion, thrive in a growing and challenging international environment, and are not afraid to make a difference. Our mission is to bring happiness to the world by dressing women’s dreams in style, being the best partner to our clients, and building an exciting place to work together.

Main objectives:

Ownership on the Pronovias Group Brands Web Content & Performance
Merchandising: Be responsible for the global digital merchandising calendar of above brands
Online Product activation on the Websites (Product Handling, eMerchandising)
360 Content Coordination of the Content Calendar
Web activation: take over full ownership of above brands Web presence & Performance
Content & Web performance: full ownership of web performance Major areas of accountability:

1.Brand Content & Digital

Work with Brand team to understand key messages and adapt them for digital
Coordinate the 360 digital content activation
Design along with UX & Front End Developer landing pages on the website to maximize potential of content for Digital
Create a Roadmap for A/B Testing
Develop ideas of new digital content to improve organic traffic performance and SEO positioning

2-Merchandising

Prepare & Communicate global weekly merchandising calendar summarizing marketing actions across all channels
Decide on monthly merchandising calendar for secondary markets
Ensure all channels are aligned with brand & communication objectives
Performance focused
eCommerce optimization

3-Web Performance:

Prepare monthly reporting on performance of content looking at both content type (copy + creative) & position in website & targeting (if relevant)
Share once a month with content team performance and learnings
Analyse results & draw conclusions & suggest new ideas

4-Web Functionalities:

Liaise with Digital Project Manager to improve web performance
Manage backlog of website evolutions for product line managed
Benchmark direct competition and retail segment once a month and prepare analysis summarizing key learnings and new content ideas
Benchmark tools that could be implemented on digital platforms to improve content performance

Requirements

Education Level:

Master degree with focus in Digital (if possible)
Medium/high level of Microsoft Excel.

Languages:
• Spanish (Fluent)
• English (Fluent)
• Any other languages can be useful

Computer skills:
• Ability to use and understand a CMS – Magento (nice to have)
• Ability to use web analytics tools

Personal skills:
• Effective in navigating the internal organization to resolve issues and achieve objectives.
• Organized, detail-oriented with excellent follow-through and follow-up abilities
• Effective oral & written communication and presentation skills to persuade decision makers
• Creative mind-set

PRONOVIAS GROUP seeks for people who are passionate about Fashion and communication; love to be part of a growing and challenging international environment; inspiring and empowering people and are not afraid to make the difference.

WHAT DOES PRONOVIAS GROUP OFFER?

Ethical workplace environment that embraces the diversity that makes us special. Having to opportunity to join our CSR strategy focused on women empowerment, environmental sustainability, and community impact.
Benefits to improve work-life balance: work from home policy.
Possibility to join our flexible remuneration plan which includes health insurance, transport tickets, nursery school tickets and training related to our business.
Company canteen with subsidized meals and breakfasts.
Team building activities to promote our companies' values: respect, innovation. empowerment, performance driven and teamwork.
Private parking and company shuttle bus.

At Pronovias Group, we are an equal opportunity employer. Your race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status don’t make a difference here. In our company want you to come as you are to be the best version of yourself.

If you fit with the requirements and PRONOVIAS GROUP's values, do not hesitate to apply to this role!

Job closed

Location: Barcelona (Spain)
Contract: Substitution
Working day: Full time
Sector: Fashion and apparel
Vacancies: 1
Discipline: Marketing
Work modality: Hybrid

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