Performance Marketing Specialist

Location: Barcelona (Spain)
Contract: Permanent
Working day: Full time
Sector: Fashion and apparel
Vacancies: 1
Discipline: Marketing
Work modality: Hybrid

Pronovias Group

Headquartered in Barcelona and founded in 1964, Pronovias Group is the first global bridal group shaping the future of our industry for every bride.

Our team, with around 1.000 employees, is united by a shared passion and motivation to make each woman truly happy.

We are a group of pioneering bridal brands, each known for the creativity of our innovation: Pronovias, Vera Wang Bride, St Patrick, White One, Nicole and Ladybird.

The Group’s bridal and eveningwear dresses are sold in more than 105 countries through a network of 100 stores and more than 4,000 points of sale.

You are invited to experience for yourself the magic of bridal!

Job description

We at PRONOVIAS GROUP, Global leader in the Bridal industry, are currently looking for a professional and talented Digital Performance Specialist to join our Digital Marketing Team in our Barcelona HQ.

You are invited to experience for yourself the magic of bridal!

Role and responsibilities:

Collaborating daily with our Paid Media agency, your main tasks will be:

Plan and oversee digital marketing campaigns across Paid Search, Paid Social, Display, Remarketing, and other advertising channels.
Coordinate channel orchestration to ensure a seamless and strategic approach across all digital touchpoints, driving brand awareness, conversions, and lead acquisition.
Analyse and report on campaign performance at a granular, channel-specific level, measuring results against goals (ROI and KPIs) and identifying efficiencies to reduce the cost per acquisition (CPA).
Utilise Google Analytics and other reporting tools to track consumer behaviour, identifying key insights that inform optimization strategies.
Collaborate with internal teams to develop high-performing landing pages and optimize user experience and conversion funnels.
Identify trends and insights to refine budget allocation and improve performance across all channels.
Evaluate creative performance and implement strategies to optimize click-through rates (CTR).
Plan, execute, and measure A/B tests, experiments, and conversion optimization strategies.
Work closely with the Sales and Retail teams to align marketing efforts with business objectives, maximizing impact and revenue growth.

Requirements

Education: Bachelor’s or Master’s degree in Marketing, Digital Marketing, or a related field.
Experience: +3 years of experience in Paid Media and Performance Marketing roles, with both strategic and hands-on expertise in key platforms such as Meta, Google, TikTok, and others.
Targeting & Performance: Proven ability to identify and segment target audiences to drive performance-based marketing campaigns.
Analytics & Data: Strong analytical skills with a data-driven mindset; experience in tracking, measuring, and optimizing campaign performance at a granular level.
Tools & Technical Skills: Proficient in Google Analytics and Microsoft Excel for data analysis and reporting.
Languages: Fluent in English and Spanish.
Conversion Optimization: Experience in optimizing landing pages and user funnels to improve conversion rates.
Industry Knowledge: Up-to-date with the latest trends, tools, and best practices in digital marketing.

WHAT DOES PRONOVIAS GROUP OFFER?

Ethical workplace environment that embraces the diversity that makes us special. Having to opportunity to join our CSR strategy focused on women empowerment, environmental sustainability, and community impact.
Benefits to improve work-life balance: flexibility on entry and exit, intensive day on Fridays, work from home policy.
Possibility to join our flexible remuneration plan which includes health insurance, transport tickets, nursery school tickets and training related to our business.
Company canteen with subsidized meals and breakfasts.
Team building activities to promote our companies' values: respect, innovation. empowerment, performance driven and teamwork.
Private parking and company shuttle bus from Barcelona and El Prat de Llobregat.

Job closed

Location: Barcelona (Spain)
Contract: Permanent
Working day: Full time
Sector: Fashion and apparel
Vacancies: 1
Discipline: Marketing
Work modality: Hybrid

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