Senior CRM Coordinator

PRONOVIAS GROUP seeks for people who are passionate about Fashion; love to be part of a growing and challenging international environment; inspiring and empowering people and are not afraid to make the difference.

Headquartered in Barcelona and founded in 1964, Pronovias Group is the first global bridal group shaping the future of our industry for every bride.

Our team, with around 1.000 employees, is united by a shared passion and motivation to make each woman truly happy. Across every brand and every team, our fulfilment comes from knowing anyone we dress looks and feels beautiful and empowered on one of the most important days of her life.

We are a group of pioneering bridal brands, each known for the creativity of our innovation: Pronovias, Vera Wang Bride, St Patrick, White One, Nicole and Ladybird.

Pronovias Group is looking for Email Marketing and CRM Coordinator to join our Marketing Team. The person hired will coordinate email calendar of our different Brands and execute the campaigns using Sales Force Marketing Cloud, work in segmented promotions and collaborate in improvements of Bridal Customer Journey Digital Touchpoints.

This position will be a part of the Digital team reporting directly to the Digital Marketing Director.

Functions: 

1 – CRM

• Align with Content, Paid Media & Retail to have a unified Calendar.
• Supervise our newsletters campaigns: Monitoring & optimizing volume sent.
• Collaborate in a dynamic content strategy based on customer behaviour.
• Support the Bridal websites to create especial email campaigns.
• Be involved in the creation of the acquisition strategy.

2 – Communication  

• Prepare & Communicate Email Calendar of the targeted brands for our top 10 markets.
• Handle Email Marketing agency to create the campaigns.
• Ensure all communications aligned with brand & communication objectives.
• Work closely with Content & copy specialists for clear brand communication & activation of the Content Calendar through CRM.
• Email campaign testing.

3 – Data

• Work closely with Google Analytics.
• Weekly reporting of Email Marketing KPI’s.
• Analyse results & suggest new ideas.
• Manage compliance with the GDPR.