Digital Marketing – Web Operational & Content Manager

PRONOVIAS GROUP, a global leader in the bridal industry, is seeking a professional and talented Web Operational & Content Manager to join our Digital Marketing Team at our Barcelona headquarters. We are looking for individuals who are passionate about fashion, thrive in a growing and challenging international environment, and are not afraid to make a difference. Our mission is to bring happiness to the world by dressing our customers' dreams in style, being the best partner to our clients, and building an exciting place to work together.

As the Web Operational & Content Manager, you will be responsible for creating and executing the Digital Roadmap, managing website functional improvements, leading the global digital merchandising calendar, and managing online product activation on the websites.

You will also be responsible for owning web content, ensuring uniform communication across all channels, evaluating and proposing performance improvements of the websites across multiple devices, and leading the 360º Content Management of the Content Calendar.

Additionally, you will partner with technology teams to guarantee the implementation and validation of new deliverables, and partner with the CRM and Campaign management teams coordinating events and website content.

In this role, you will also be accountable for the following areas:

• Brand content & Digital

• Assisting and reviewing development of project scopes, considering resources, and technological constraints including cost estimates with consideration to business impacts and identified risks
• Creating and executing project work plans and revising as appropriate to meet the changing needs and requirements. This includes wireframing, sitemaps & scope of work
• Identifying resources needed and assigning individual responsibilities
• Managing the website catalogue, content management, and digital operations
• Managing the Brand team to adapt key messages for digital
• Coordinating the 360 digital content activation
• Partnering with CRM leads on the implementation and utilization of database marketing programs and customer journey maps to drive brand loyalty and sales across the consumer lifecycle

• Merchandising
• Weekly merchandising of website checking the usage of the insights from all departments
• Ensure all channels are aligned with brand & communication objectives
• Performance focused

• Content performance

• Prepare monthly reporting on content performance looking at both content type (copy + creative) & position in website & targeting (if relevant)
• Share once a month with content team performance and learnings
• Analyze results & draw conclusions & suggest new ideas

• Web functionalities

• Manage ad-hoc site functional enhancement projects, including planning (scoping, estimation, resourcing) and execution
• Liaise with Digital Director to improve web performance
• Define project scope and giving clear instructions to design and development team
• Create a Roadmap for A/B Testing
• Manage backlog of website evolutions for product line managed
• Benchmark direct competition and retail segment once a month and prepare analysis summarizing key learnings and new content ideas
• Benchmark tools that could be implemented on digital platforms to improve content performance

This is an exciting opportunity for a skilled digital marketer to join a growing and challenging international environment and make a difference in the world of fashion. If you are passionate about fashion and have a proven track record in digital marketing, we would love to hear from you.